Christoph Böninger, AUERBERG PRODUKTE, Fischbachau
„Design and Public Value“

In der Vortragsreihe „Research Practice Dialogue – Embodying Values in Design: Theory, Approach & Practice“, organisiert und moderiert von Prof.in Dr. Rosan Chow.

Abstract
At college we learn that design is foremost about problem solving. For generations of designers, this means solving the problems of companies and their market position. But in view of today’s global challenges, the focus is shifting to the overall „Public Value“ of design. Five criteria were defined at the University of St. Gallen for evaluating Public Value of any kind of design. Christoph Böninger will present them and show how Social Design, Public Value and Corporate Responsibility fit together; as well as how this new view can change industry and the profession of design. (Lecture will be held in German).
Biography
In 1982 Christoph Böninger developed the world’s first laptop computer for his Masters project. He then moved to New York to establish design offices at Siemens and afterward held several design management positions until 2001, when he cofounded designaffairs. In 2011 he started AUERBERG, a non-marketing-driven furniture production company, together with old friends and new companions.